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ENGAGE COMMUNITY.
DEEPEN LEARNING.
REWARD ACHIEVEMENT.

WE CREATE PATHWAYS TO PROVE MASTERY OF YOUR CONTENT—ANYTIME, ANYWHERE.

I’ve always written for people who dig deeper — who study, apply, and master ideas. I’m thrilled to partner with I.GURU and give my readers a way to demonstrate true mastery of design principles — turning curiosity into professional credibility and growth.

– William Lidwell

Universal Principles of Design


Our Mission: Democratizing Expertise

The future belongs to the everyday experts —
the self-taught, the citizen scientists,
the lifelong learners who never stop asking why.
The ones who strive for mastery, not for credit;
Who experiment in gardens and garages,
in workshops and worlds of their own.

They’re the creators who give shape to ideas,
the entrepreneurs who turn possibility into progress,
the fans, stans, and cosplayers who live the stories they love.

They don’t wait for permission —
they just begin.

At I.GURU, we celebrate them.
We create the pathways that let their mastery be measured,
their knowledge be proven,
their contribution be seen.

Because expertise lives beyond institutions.
It lies untapped within our communities, crafts, and curiosities.
And we exist to empower it —
to democratize expertise.

Join Us

We’re building a world that recognizes everyday experts wherever they live. Let’s talk about how you can be part of it.