COMING SOON

A New Kind of Credential

The Verification of Expertise (VE)

1.Master a specialization through the books that define it.
2.Earn your VE by passing rigorous assessments and a live, scenario-based oral exam—one book at a time.
3.Level up with each book you master, all the way to Guru.

No applications. No prerequisites. No nonsense.

Level Up

Every book levels up your VE—VE1, VE2, VE3, and beyond.

Master a full ten-book
canon to become a Guru.

$495 per level

Available Fall 2026

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Become a Guru in something you love.

Professional

Business Strategy

VE in Competitive Strategy
VE in Innovation Strategy
VE in Marketing Strategy
VE in Platform & Network Strategy
VE in Strategic Foresight

Design

VE in Design Engineering
VE in Design Thinking
VE in Game Design
VE in Product & Industrial Design
VE in Strategic Design
VE in User Experience Design

Education

VE in Advanced Teaching Methods
VE in Evidence-Based Teaching
VE in Neurodiversity
VE in School Leadership
VE in The Science of Math
VE in The Science of Reading

Entrepreneurship

VE in Bootstrapping & Lean Growth
VE in Invention & Intellectual Property
VE in Product-Market Fit
VE in Social Entrepreneurship
VE in Venture Capital & Fundraising
VE in Venture Creation

Leadership & Management

VE in Decision-Making & Judgment
VE in High-Performing Teams
VE in Leading Change & Transformation
VE in Organizational Culture
VE in Quality & Operational Excellence
VE in Strategic Leadership
VE in Strategy Execution

Negotiation & Sales

VE in Account Management
VE in Sales Management & Leadership
VE in Sales Psychology & Influence
VE in Strategic Negotiation
VE in Strategic Selling

Technology & AI

VE in Artificial Intelligence
VE in Cybersecurity Strategy
VE in Information & Computation
VE in Responsible AI
VE in Software Architecture

Visual Communication

VE in Brand Identity Design
VE in Color History & Science
VE in Data Visualization
VE in Graphic Design
VE in Typography

Intellectual

Disciplines of Thought

VE in Analytical Reasoning & Problem Solving
VE in Creative Synthesis & Insight
VE in Cultural Intelligence & Perspective-Taking
VE in Skeptical Inquiry & Verification
VE in Strategic Reasoning & Interaction
VE in Systems Thinking

Great Achievers

VE in The Great Artists & Creators
VE in The Great Economists
VE in The Great Explorers & Adventurers
VE in The Great Founders & Entrepreneurs
VE in The Great Inventors
VE in The Great Scientists

History & Civilization

VE in American History
VE in Macrohistory
VE in Military History
VE in World Civilizations

Identity & Thought

VE in Black Thought & The American Experience
VE in Indigenous Knowledge & Native History of the Americas
VE in LGBTQ History & Queer Thought
VE in Women's History & Feminist Thought

Philosophy & Ethics

VE in Eastern Wisdom Traditions
VE in Ethics & Morality
VE in Foundations of Western Thought
VE in Stoicism

Science and Mathematics

VE in Climate Science
VE in Cognitive Science
VE in Cosmology
VE in Evolutionary Biology
VE in Mathematics
VE in Quantum Mechanics
VE in Special and General Relativity

World Religions

VE in Buddhist Studies
VE in Christian Studies
VE in Comparative Religion
VE in Hindu Studies
VE in Islamic Studies
VE in Jewish Studies

Cultural

Architecture

VE in Cities & Urbanism
VE in Classical & Traditional Architecture
VE in Contemporary Architecture
VE in Landscape Architecture
VE in Modernist Architecture
VE in Sustainable Architecture
VE in The Art of Architecture

Dramatic Arts

VE in Acting & Performance
VE in Magic & Illusion
VE in Scenic Design & Stagecraft
VE in Special Effects & Spectacle
VE in The Director's Craft

Fashion & Style

VE in Fashion History
VE in Streetwear & Contemporary Fashion
VE in The Art of Style
VE in The Business & Culture of Fashion
VE in The Great Fashion Designers

Fine Art

VE in Art Criticism & Visual Literacy
VE in Classical & Renaissance Art
VE in Contemporary Art
VE in Modernist Art

Literature & Storytelling

VE in Myth & the Ancient Classics
VE in Shakespeare Studies
VE in The Art of Storytelling
VE in The Gothic Tradition
VE in The Great (Banned) Novels
VE in The Great Modern Plays
VE in The Great Novels
VE in The Great Poetry

Music & Songwriting

VE in Classical Music
VE in Hip-Hop
VE in Jazz
VE in Music Theory & Composition
VE in Rock & Popular Music
VE in The Art of Songwriting

Photography

VE in Contemporary Photography & Conceptual Art
VE in Documentary Photography & Photojournalism
VE in History of Photography
VE in Photographic Theory & Visual Semiotics
VE in Visual Syntax, Composition & Perception

Personal

Collecting & Connoisseurship

VE in Antiques
VE in Cartography & Antique Maps
VE in First Editions & Rare Books
VE in Horology
VE in Modern Grails & Pop Culture
VE in Numismatics
VE in Philately & Rare Stamps

Cooking & Cuisine

VE in Bread Baking
VE in French Cooking
VE in Italian Cooking
VE in Mediterranean Cooking
VE in Pastry & Desserts
VE in Plant-Based Cooking
VE in The Art & Science of Cooking

DIY & Making

VE in Drones & RC Aviation
VE in Joinery
VE in Modeling & 3D Printing
VE in Robotics
VE in Rocketry & High-Power Flight

Games of Strategy

VE in Bridge
VE in Chess
VE in Go
VE in Poker

Health & Longevity

VE in Endurance Training
VE in Longevity Science
VE in Mindfulness & Meditation
VE in Nutrition & Healthy Eating
VE in Peak Performance
VE in Strength Training

Parenting & Family

VE in Childhood Development—The Early Years
VE in Childhood Development—The High School Years
VE in Childhood Development—The Middle School Years
VE in Gifted & Exceptional Children
VE in Pregnancy, Birth & the Fourth Trimester
VE in Special Needs & Neurodiverse Children

Personal Finance & Wealth

VE in Investing
VE in Personal Taxation & Tax Strategy
VE in Real Estate Investing
VE in Retirement & Financial Planning
VE in Small Business Finance & Exit Planning

Wine & Spirits

VE in Cocktails & Mixology
VE in French Wine
VE in Italian Wine
VE in Tequila & Agave Spirits
VE in The World of Wine
VE in Whisky
VE in Wine & Food Pairing

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